What is your Brand ID?
Your brand is like a human identity. Every factor adds up to the grand, overall personality that people will perceive. The foundation of brand creation should start with the type of feeling your brand wants to evoke or promote through the use of its products or service. There are 5 main brand personality types: Sincerity, Excitement, Competence, Sophistication and Ruggedness, which break down into 4 sub-categories which are more focused and narrowed-down.
Everything that is linked to your brand should add to the feeling and overall perception of your brand. From your business cards and your logo to your Facebook posts and your consumer interactions, you need to make sure that you are being true to the nature of your brand identity at every step. By doing this, you ensure that your brand is both genuine and accessible to the desired audience.
Sound overwhelming? We understand that it can be a challenge for a small to medium-sized company to oversee everything that goes in culminating a successful image. That is why we offer USP (Unique Selling Proposition) sessions which are tailored to understand what your brand is all about, the best ways to communicate your unique qualities and the ways in which we can be of service in terms of curation and creation of image and the overall online maintenance of your brand.
If you or a small business owner you know needs help with your brand building blocks, give us a call on: 062 450 2538.